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Market Reality

  • gap between gross and marginal costs
    • not new e.g. agriculture, victorian books, railways
    • getting worse: software has zero marginal cost

  • products not sold on quality or price
    • values are attached by marketeers to brands which are then used to sell products
  • so, open pricing may not be competitive
    • and fair trading is hard to define (MS v. Netscape)

  • Neither producers nor consumers are playing by "the rules"
    • we need to work harder to understand the markets of the future

up home © RBJ created 1997/9/18 modified 1997/9/20