- gap between gross and marginal costs
- not new e.g. agriculture, victorian books, railways
- getting worse: software has zero marginal cost
- products not sold on quality or
price
- values are attached by marketeers to brands which
are then used to sell products
|
- so, open pricing may not be competitive
- and fair trading is hard to define (MS v. Netscape)
- Neither producers nor consumers are playing by "the rules"
- we need to work harder to understand the markets of the future
|
©
created 1997/9/18 modified 1997/9/20