Market as Information Warground
- Retailers
- collect data-warehouses of information about
their customers to realise "segment of one" marketing.
- Consumer groups
- collect information for indendent monitoring
of product price v. quality
- Lobby groups
- collect information to enable purchasing power
to be used for political purposes
- force suppliers to compete on broad spectrum
non-product values
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created 97/9/18 modified 97/9/20